The brief
ASG Agency worked with us to help promote their client, Peroni 0%’s event to bring a superb F1 experience to Belfast City Centre whilst emphasising the connection with Peroni 0%.
Our solution
An initial launch article was drafted along with proposed artwork of how the event would look. This was placed on Belfast Live and boosted via Facebook, Twitter and Instagram stories.
A day prior to the event we hosted an Instagram quiz to test our reader's F1 general knowledge. This featured 4 questions on F1 including a swipe up to the launch article, along with key dates and times.