Swansea University were looking to drive awareness of their new flexible, part-time nursing degree particularly amongst those looking to balance their studies and home life. Enrollment was due to start in two months time so Swansea University required quick exposure across multiple platforms.

We advised on an informative content marketing article highlighting the benefits of the course, written by our highly experienced content writers. We boosted this article with a content marketing extension and a reverse print article, followed by a digital display and social media campaign. Due to the initial success of the campaign, and leads generated for the course, Swansea University decided to run a second campaign the following month which including a continuation of social media, digital display, print advertising and InYourArea.

This campaign generated 20.6k page views from the content marketing article on WalesOnline, with a huge average dwell time of 08:16. The InYourArea advertising generated 25.5k impressions, with a viewability click through rate of 1.1%. We gained a total of 293.3k total impressions with this campaign using Facebook+, with a total of 23.3k clicks through to the client's website. We also generated a further 250k impressions for Swansea University with our Digital Display campaign. Overall, Swansea University were thrilled with the campaign and deemed it a success as an additional 13 students enrolled onto the course during this time.